Mutual Care elected to hire the logiforms team to put together the form rather than build it themselves. Our Managed Services team built a multipage web form that intelligently adjusts based on what the user is entering. The Form needed to be easy to use, include a progress indicator and display Insurance Rates (from a lookup table) inline with graphical elements:
This technique has proven to increase response and conversion rates. logiforms is a Professional Grade Form Design tool, with advanced capabilities. For example, the ability to hide and show fields can be scripted. Mutual Care commented “The flexibility of logiforms is second to none. We looked at 5 other form builders, and none of them could do the things logiforms was able to do”.
Using a Dynamic Lookup field and a postal code lookup table, available suburbs are pulled into the form after the user enters their postal code:
Once the user submits the form, a rate lookup is performed and the rate recorded. Using logiforms Respondent Update Mode, the user is automatically redirected back to the form to review the best rate available from multiple carriers. They can then securely enter their credit card details and purchase the insurance. The entire process was designed to be quick and easy and optimized for conversions.